Building Three Way Links

Three way link building is helpful for your website because this is not mandatory to gives links to the webmaster on your website in return for the link given to you.

Three way link building is the process of building links which has a participation of three webmasters, who inter-change links with each other.

Webmaster (1) gives a link to webmaster (2)
Webmaster (2) gives link to webmaster (3)
Webmaster (3) gives link to webmaster (1)

One of the major search engines like Google has never penalized a website on such type of link exchange unless the sites are not relevant. Relevancy of website on which the links has been placed holds high importance for Google.

Links on irrelevant websites annoys Google as irrelevant links are of no use to a website.